Experience
Animal Agriculture Alliance | Communication Intern January 2021 - Current
- Develop social media posts for Facebook, Instagram, Twitter and LinkedIn including content ideas, graphics, and scheduling utilizing Meltwater Engage and Canva.
- Monitor and tag news updates on Meltwater.
- Attend and write conference reports on animal activist activist for members.
- Coordinate the silent auction fundraiser by obtaining donations and managing the Autracia platform.
- Update legislation, member resources, and blog posts on the WordPress website software while improving SEOs.
- Write blog posts, articles, and letters to the editor about animal agriculture and production practices.
- Develop graphics for marketing, social media, and email communications while following brand guidelines.
Nutrien Ag Solutions | Marketing Intern May 2020 - November 2020
- Followed strict brand guidelines for Nutrien Ag Solutions, Loveland Products, and Dyna-Gro Seed brands.
- Produced and deployed internal and external marketing emails using HubSpot.
- Performed A/B tests on email content to optimize and continue increasing engagement above industry average.
- Optimized email communications across the retail organization with monthly growth in click and open rates.
- Performed analysis on email performance to improve and optimize content engagement.
- Managed multiple Sharepoint webpages on Nutrien Ag Solutions’ internal website The Feed.
- Contributed on a project to develop social media guidelines, suggestions and image assets for account owners across the organization, and built and managed a webpage for the assets to be available.
- Developed multiple marketing strategies to increase engagement on social media and email communications.
- Coordinated a paid Twitter Ad campaign that increased the accounts following by 35%.
National Western Stock Show | Marketing & Media Intern January 2019
- Responsible for producing content for Instagram, Snapchat, and Facebook.
- Monitored social media platforms during the show to analyze social reach, engagement strategies, and improve content.
- Wrote and published multiple blog posts on to the National Western Stock Show WordPress website.
- Developed and managed rodeo result webpageR daily throughout the 16 days of the show.
- Collaborated with sponsorship and designers to produce 23 rodeo day sheets for daily rodeo productions.
- Developed email design and copy in Constant Contact for over 20,000 recipients.
NILE | Livestock Media Intern October 2019
- Contributed content for Instagram, Snapchat, and Facebook accounts for an audience of over 15,000.
- Developed and sent nightly press releases of winners using Constant Contact to over 1,500 recipients.
- Worked multiple cattle shows as a ring steward, clerk, and assisted with lining up exhibitors.
ABS Global Inc. | Breeding & Reproduction Intern May 2019 - August 2019
- Responsible for estrus detection and breeding cows and heifer in estrus utilizing artificial insemination.
- Bred over 400 dairy cows and heifers resulting in a 64% conception rate.
- Practiced safe liquid nitrogen handling and semen thawing procedures.
- Develop social media posts for Facebook, Instagram, Twitter and LinkedIn including content ideas, graphics, and scheduling utilizing Meltwater Engage and Canva.
- Monitor and tag news updates on Meltwater.
- Attend and write conference reports on animal activist activist for members.
- Coordinate the silent auction fundraiser by obtaining donations and managing the Autracia platform.
- Update legislation, member resources, and blog posts on the WordPress website software while improving SEOs.
- Write blog posts, articles, and letters to the editor about animal agriculture and production practices.
- Develop graphics for marketing, social media, and email communications while following brand guidelines.
Nutrien Ag Solutions | Marketing Intern May 2020 - November 2020
- Followed strict brand guidelines for Nutrien Ag Solutions, Loveland Products, and Dyna-Gro Seed brands.
- Produced and deployed internal and external marketing emails using HubSpot.
- Performed A/B tests on email content to optimize and continue increasing engagement above industry average.
- Optimized email communications across the retail organization with monthly growth in click and open rates.
- Performed analysis on email performance to improve and optimize content engagement.
- Managed multiple Sharepoint webpages on Nutrien Ag Solutions’ internal website The Feed.
- Contributed on a project to develop social media guidelines, suggestions and image assets for account owners across the organization, and built and managed a webpage for the assets to be available.
- Developed multiple marketing strategies to increase engagement on social media and email communications.
- Coordinated a paid Twitter Ad campaign that increased the accounts following by 35%.
National Western Stock Show | Marketing & Media Intern January 2019
- Responsible for producing content for Instagram, Snapchat, and Facebook.
- Monitored social media platforms during the show to analyze social reach, engagement strategies, and improve content.
- Wrote and published multiple blog posts on to the National Western Stock Show WordPress website.
- Developed and managed rodeo result webpageR daily throughout the 16 days of the show.
- Collaborated with sponsorship and designers to produce 23 rodeo day sheets for daily rodeo productions.
- Developed email design and copy in Constant Contact for over 20,000 recipients.
NILE | Livestock Media Intern October 2019
- Contributed content for Instagram, Snapchat, and Facebook accounts for an audience of over 15,000.
- Developed and sent nightly press releases of winners using Constant Contact to over 1,500 recipients.
- Worked multiple cattle shows as a ring steward, clerk, and assisted with lining up exhibitors.
ABS Global Inc. | Breeding & Reproduction Intern May 2019 - August 2019
- Responsible for estrus detection and breeding cows and heifer in estrus utilizing artificial insemination.
- Bred over 400 dairy cows and heifers resulting in a 64% conception rate.
- Practiced safe liquid nitrogen handling and semen thawing procedures.
Education
Colorado State University | Graduation May 2021
Bachelor of Science - Animal Science
Bachelor of Art - Journalism and Media Communications
Participation
Member of the Livestock Judging Team
Member of the Seedstock Merchandising Team
Member of the Collegiate Livestock Association
Ag Council Representative | 2018-2019
Jackpot Show Committee Member | 2019-2020
Bachelor of Science - Animal Science
Bachelor of Art - Journalism and Media Communications
Participation
Member of the Livestock Judging Team
Member of the Seedstock Merchandising Team
Member of the Collegiate Livestock Association
Ag Council Representative | 2018-2019
Jackpot Show Committee Member | 2019-2020
Skills & Certifications
Adobe Creative Suite ***
Lightroom ***
Photoshop ***
Illustrator ****
InDesign ****
After Effects ***
Premier Pro ***
Microsoft Suite ****
Lightroom ***
Photoshop ***
Illustrator ****
InDesign ****
After Effects ***
Premier Pro ***
Microsoft Suite ****
Beef Quality Assurance Certification
Hootsuite Social Marketing Certification
Hootsuite Social Marketing Certification